Khargosht was founded in 2016 by Muhammad Irfan Ajiz, a lawyer and agri-entrepreneur, with a vision to introduce rabbit meat as a halal, healthy, and sustainable alternative in Pakistan. Through research and hands-on experience, the company identified rabbits as an efficient, low-resource, and high-protein source of nutrition. Despite being an overlooked sector, Khargosht aims to transform perceptions around rabbit farming and create new opportunities for individuals and communities. Today, the brand stands as Pakistan’s first registered rabbit meat company, providing quality products, training, and support to farmers and health-conscious consumers. More than a business, Khargosht represents a mission to promote sustainability, improve food quality, and contribute to a self-reliant future.